We embroider the date of purchase on our clothes
Why the date?
The date is a challenge to make it last. Our ambition is to create clothes that increase in value over time.
The date also sparks curiosity from people around you. Many people will ask what the date is about, and when they do remember these two facts.
In 2020, garments were only worn for half as long as they were in 2002.
By using clothes twice as many times we can cut emissions almost in half.
Whether you have a save the date garment or not, spread the word and make it last.
SAVE | THE | DATE
You have more influence than you think. Use it for what matters.
Organic cotton only makes up approximately 0.93 percent of global cotton.
Making your clothes last twice as long will almost cut the pollution of your clothing waste in half