Take a stand against consumerism
We embroider the date of purchase on our garments. The date is a symbol against consumerism and a challenge to make it last.
Our T-shirts have the following certificates
You have more influence than you think. Use it for what matters.
Organic cotton only makes up approximately 0.93 percent of global cotton.
Making your clothes last twice as long will almost cut the pollution of your clothing waste in half
Who drives the change of an industry - companies or the consumers?
You challenge us to improve our production.
We challenge you to make it last.
Let's work on this together.